Michael Jackson · S6 E5

Black or White

The most-watched television premiere of 1991

Cold Open

November 14, 1991. An estimated 500 million people across 27 countries tune in simultaneously to watch the premiere of a music video, making it the most-watched broadcast in television history.

Black or White, Michael Jackson (1991). Directed by John Landis, the man who made the Thriller short film. Features Macaulay Culkin, a face-morphing sequence that stunned the world, and a controversial four-minute ending that was cut from all subsequent broadcasts.

Song Breakdown

Black or White, Michael Jackson (1991)

Produced by Michael and Bill Bottrell, "Black or White" opens with a hard rock guitar riff that deliberately crosses genre lines. The production pivots through pop, funk, and hip-hop within a single track, refusing to sit in any one box. The song's message is as blunt as its title: race should not matter. It hit number one in over 20 countries and stayed atop the Billboard Hot 100 for seven weeks.

Sources

Dangerous album credits, Epic Records, 1991

Billboard Hot 100 chart history, 1991-1992

The Premiere

FOX broadcast the video simultaneously with MTV, BET, and VH1 on November 14, 1991. An estimated 500 million people watched, the largest audience for a music video premiere in history. The first seven minutes were exactly what the world expected: dancing, spectacle, a message about unity. Then the last four minutes happened.

Sources

Michael Jackson, Inc., Zack O'Malley Greenburg, 2014

Entertainment Weekly coverage, November 1991

SECRET REVEAL

TAP TO REVEAL: What happened in the last four minutes?

FOX Broadcasting Company, Los Angeles

The network that broadcast the 'Black or White' premiere to 500 million viewers on November 14, 1991, alongside MTV, BET, and VH1.

RAPID FIRE

Black or White by the Numbers

The Morph

The morphing sequence became one of the most talked-about pieces of visual media in 1991. The technology that made faces blend seamlessly into one another was still relatively new, and Michael used it to make a point about race that no speech could match. The image of human faces flowing into each other, regardless of ethnicity, became the song's lasting visual legacy.

Sources

Untouchable: The Strange Life and Tragic Death of Michael Jackson, Randall Sullivan, 2012

Bonus Listening

She Drives Me Wild, Michael Jackson (1991)

One of the most inventive productions on Dangerous. Teddy Riley builds the beat from sampled car sounds: door slams, engines revving, and tire screeches woven into the drum pattern. The result is a rhythm track that sounds like no other song in Michael's catalog, an experiment in using the real world as percussion. Aqil Davidson's rap verse adds another layer of urban texture.

Lyrics

She Drives Me Wild, Michael Jackson (1991)

The lyrics describe a woman who overwhelms every sense, delivered with a breathless energy that matches the chaotic production. Teddy Riley's use of environmental sounds as rhythm elements was years ahead of its time. The track sits between 'In the Closet' and 'Remember the Time' on the album, a wild card that keeps the sequencing unpredictable.

Quick Quiz

Who directed the 'Black or White' music video?

Coming Next

'Black or White' proves Michael can still command the entire planet's attention. His next video transports him to ancient Egypt with Eddie Murphy and Iman, and it might be the most visually ambitious thing he has ever made.

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